Do Women Prefer Dark Colors Than Men - 765 Words

Statistic Final Project: â€Å"Do women prefer dark colors than men?† By: Andrea Motta Previous Studies of this topic According to the study done by Guilford and Smith (1959), there was found that men are generally more attracted toward achromatic colors than women. In addition, they also proposed that women might be more conscious of the colors and their color preference is more flexible and diverse. Also, years later, McInnis and Shearer (1964) stated that 56% of men and 76% of women preferred cool colors, and 51% men and 45% women chose bright colors. In a similar study, Plater (1967) stated that men usually prefer stronger chromes than women. Statement of the problem Although there have been many studies about the relationship of colors†¦show more content†¦(Specifying if it is dark or light/bright color) The response of the total 100 people sample was described as: 10% of men and 9% of women prefer dark clothes and dark color for their car. 12% of men and 22% of women prefer light/bright clothes and light/bright color for their car. 26% of men and 21% of women does not have a relationship in color. Analysis of the Data The samples and results are not limited to a specific area because of the use of social media, but it was simple random sample. Descriptive Data Analysis: A pie chart was used to describe the sample data since there were only two categories of individuals (Men and Women). The pie chart reveled that the majority of respondents were Women (52%) compared to Men (48%). On one hand, the 52% of women were distributed as, 42% preferred light colors, 17% preferred dark colors, and 41% did not have preference of colors (figure 1). On the other side, the 48% of men were distributed as, 25% of light colors, 21% of dark colors, and 54% did not have color preference (figure 2). Test Analysis: Chi-square analysis was done using TI-84plus to identify the association of gender and preference of color. The claim that the color chosen is dependent of the gender is tested at ∠=0.05. Hypothesis Ho: The color chosen is independent of the gender. Ha: The color chosen is dependent of the gender. (Claim) Test Statistic (TI-84plus): 2ND + X-1 Edit (Enter data from figure 3, excluding labels) STAT